Jihye Chang

“Cafes and Espresso”

My Favorite Cafes in Korea #1

LatteClub Espresso in Buam-dong, Seoul (image from www.clubespresso.co.kr)

Korea’s cafe scene has changed drastically over the past 10-15 years, and now the big cities in Korea are bustling with amazing independent roastery and artisanal cafes.

The term “roasted beans” was a very strange one in the early 90s as “coffee” in Korea meant  instant powdered coffee for such a long time. The most popular and available kind back was a single packet of coffee granules with lots of sugar and palm-oil based coffee cream powder. (aka “coffee mix”, which is still readily available in supermarkets and convenient stores) In the early 90s, stores like Jardin coffee and Bremer coffee opened with the name “Wondu coffee” meaning coffee made from roasted bean (basically dripped coffee) and became very popular among young people. I was a high school student and loved giong to one of those Jardin shops with my friend in our school uniforms - it was like a very big guilty pleasure as we were not so sure if it was ok for high school students to drink coffee but it tasted good nonetheless!

The big sales point of such “wondu coffee” shops were flavored coffees. It was fun for a while but soon I learned that those French vanilla flavored and Raspberry chocolate flavored coffee beans were old coffee beans with new make-up. Then in 1999 the first Starbucks shop opened in Korea - I was back for a summer break from my graduate studies at Indiana University, Bloomington, where one of the first Starbucks shops suffered a window damage from a local vandalism. After the huge success of the first Starbucks store located in the biggest women’s college in Korea, almost every universities in Seoul had to have one nearby. Every summer break I would go back home and there would be more Starbucks stores.
Then smaller chains started catching up, providing cheaper espresso drinks. Big shopping areas like Myungdong and a lot of college areas were covered with big and small coffee shops.

I cannot recall when the artisanal cafe movement began in Korea, but I remember visiting a small coffee shop near Korea University where the owner was roasting his own beans and served really fresh and super-tasting coffee as early as 1996 or 1997. I would also hear about and visit some independent coffee shops with ridiculously high price tag ($8-9 for a cup of dripped coffee or cappuccino!) since the late 90s. Also many cake shops opened with small coffee bar as well as big bakery-cafe chains such as “Twosome place” and “Paris Croissant.” (Korean bakeries are very much like Japanese bakeries, which was largely influenced by French baking style. The cakes are much smaller and lighter than the American varieties, and the selection is much larger.)

Quite a few really awesome cafes with great coffess with $4-5 price tag became popular during the past 3-4 years. These shops are usually run by young people who recently finished their barista training, who roast their own coffee in the store, and who run a coffee academy along with the cafe. This kind of artisanal cafes seem to be replacing the cheap, small chains and become more and more popular. In 2007, a soap opera called “Coffee Prince No. 1″featured a high-end cafe that hired only men as their baristas and became a mega-hit in the TV box office. I think that raised the awareness on the good coffee, barista, and so on. One interesting thing is that a lot of these artisanal coffee shops focus on the hand-dripped coffee. To me, it’s like a very delicate version of Costa Rican Chorreador - the barista takes great care of the water temperature, texture of the coffee, and height and direction of the water poured into the ground beans. Watching this kind of coffee-making is almost like watching a painter working on an art-work. This kind of dripped coffee is 10 times better than machine dripped coffee, but still my passion lies on espresso drinks…

One of the best coffee shops I visted in Korea is called “Club Espresso,” and this shop serves really amazing espresso drinks. They have a big roasting machine in the store, and they sell freshly roasted beans by the bag. Pretty spacious and comfortable as well. This shop also serves really fantastic cookies, cakes, and cheese cakes, all baked in the store. The only problem is that it is a little difficult to get to unless you have a car. The owner here worked in various coffee shops in the early 90s and self-taught a lot of things before he went to Japan to learn some more.

Here is the direction:

Take the subway line 3 (orange line) and get off at the “Gyungbokgung” station.
Take a bus (1020, 7022, and 7018) and get off at the “Buam dong office” - it’s on the way to the “Bookak san” road.

Website: www.clubespresso.co.kr  (only in Korean)

* There is a very famous dumpling restaurant called “Sonmandoo” if you follow the “Bookak san” road. They serve homemade Korena style dumplings at its best with nice view of the Bookak Mountain. Have a bol of dumpling soup or steamed dumpling there and walk down to get some coffee at the Club Espresso - a perfect day.

My Favorite Cafes in America #2

Octane Coffee Bar and Lounge, Atlanta, GA

Octane cafeLatteEspresso Macchiato

Recently I visited Montgomery, AL, to attend a music festival (See www.clefworks.org). Since I had a few extra days after the festival, I took a day trip to Atlanta to visit a few coffee shops in the city. My dear friend Deborah, who is one of the sweetest people I know but directionally challanged almost to the same level as I am, kindly agreed to drive with me. (Her husband Charles got worried and spent considerable amount of time teaching her how to use the GPS machine…)

I did some research through http://www.indiecoffeeshops.com/ and reviews on google and yahoo. After a few days of web-browsing, I came up with a list of 3 coffee shops: Octane Coffee Bar and Lounge, Joe’s East Atlanta Coffee Shop, and Aurora Cafe. (Java Monkey and Dancing Goat looked great but they were more like a smaller “chain” not an independent coffee shop. However the beans from Dancing Goat turned out to be really great, so I am sure I will visit that cafe next time I am in Atlanta.) 

With the GPS shouting out loud, we had almost no problem finding the lovely store, tucked in betwen Jefferson Street and Marietta Street.  (The store is right on the corner, so it’s easy to miss.) As soon as we entered the store, we knew it was going to be good - it was a large space with nice and relaxed atmosphere, high ceiling, and a lot of customers, and a La Marzocco machine!

We ordered a small latte and a double espresso macchiato along with some yogurt+granola and hummus snack plate. At Octane, they call the prepared coffee and the customers go to pick them up. I think this system works better because the time that coffee sits around, making the espresso go rancid, is shorter. Both drinks were prepared with such care and high quality - caramel colored espresso with pleasant aroma, deep and balanced flavor, and golden crema topped with beautiful foam and some art.

Before my visit I contacted them via email, and only the manager from Octane replied. He was not there when I arrived but one of the baristas was happy to help. (Thanks again, John!)

From John Deborah and I learned why La Marzocco machine is good - I always knew I liked espresso coming out of that machine, but did not exactly know why. John told us that it’s because of the separate boiler system that allows the supreme consistency and controll over steaming and extracting. We also learned that they use coffee beans from the Counter Culture - famous roastery in North Carolina. John explained that the baristas are trained with 3 steps - consistency (focusing on the consistency of dosing, extracting, and foaming), 100 Q and A test, and then a mock barista competition! Also they have a latte-art competition that’s purely for the visual pleasure and fun. 

Their granola was a bit too cinammon-y for my taste, and hummus was on the salty side, but for a cafe-food they were good enough. Their main focus is coffee, and they do have one of the best coffees I have tasted.

It is always nice to see people who really care about what they do and who are proud of their work. I will continue my journey to meet more people like the ones at Octane! (more information on this shop at www.octanecoffee.com)  

* I changed my plan and went to the “Tilt” coffee room as John recommended. Tilt was a beautiful looking cafe, but the drinks (latte and macchiato) tasted too bitter. I think I am just not a big fan of Intelligentsia beans.. Joe’s East Atlanta Coffee Shop was very much like the Soma cafe in Bloomington, IN - a bit smelly, not-organized, but comfortable. Their espresso drinks were too mild and lacked the intensity and flavor. Joe’s cafe is one of the oldest independent cafes in Atlanta, and it seems to be still very popular.

My favorite cafes in America #1

Lenox CoffeeLenox Coffee in Lenox, MA

I love drinking espresso and espresso macchiato. It all started when a guitarist from Argentina at Indiana University told me that he considered dripped coffee as “polluted water.” I tried what he was drinking and loved it instantly. Since then I have been very interested in independent cafes that take pride in making great espresso. Interestingly I always found one or two great coffee shops whenever I was in a music festival or music residency! The first one was in Sarasota, but I will start from the one near Tanglewood as it is one of my favorite places in the world.
I was an instrumental piano fellow at the Tanglewood Music Center in 2004. At TMC fellows get free meals but the meals are cafeteria-style..hence no good coffee. I was craving espresso so much and one morning I decided to explore the small downtown in Lenox, which is in between Tanglewood campus and the dormitory fellows stay. I asked someone randomly, and the person directed me to the “one and only” cafe there. There it was - Lenox Coffee. It was a very small, warm, crowded place with one person writing down orders on a small post-it/ one person making the drinks/ one person handing out the drinks and cleaning up the tables. That’s where I learned about the La Marzcco machine and leaf-art on a cup of latte. Boston Symphony’s driver (I think he drove the conductors), who is an Italian, would come to drink their espresso and say “Bravissimo!.” The service was slow and the guys who worked there were not too friendly but they knew how to make really good coffee. I never cared for milk-based espresso drinks until I ordered a small cappuccino with double shots there - until this moment I cannot forget that wonderfully aromatic cup of cappuccino, with perfect foam, in a brown cup! I went back in 2005 and they were still busy and great.

This year, 2007, I had a house concert in Berkshire at the home of Claudia and Carl Shuster’s. I met them in 2005 during one of the rehearsals for Ligeti Horn Trio. They were so supportive and friendly, and we have kept in touch since then. They host a house concert all year long at their beautiful house in Stockbridge, and this October I was invited to perform. The first thing I did when I arrived from Hartford airport was to visit Lenox Coffee. And…sadly it had changed. The place smelled a bit funny, probably due to careless cleaning, and their machine was Synesso. The person who made my small-double-cappuccino said he preferred it to La Marzocco, but the cappuccino was not as good as I remembered. Still good, but not as good. But still I would visit just for the fond memories I have from 2004 and 2005. That place made me happy and smile.